![]() International SEO takes SEO to a whole new level. An SEO professional must be clear on this point. If your business sells shoes and ships them from your warehouse in Tennessee, then you’ll need to seriously consider what keywords should be included on your web pages and optimize your site to inform Google’s search engine that you deliver nationwide. National SEO requires knowledge of that particular country, province, or continent in which the SEO professional is optimizing the website for. There are distinctive differences between national and international SEO. From here, a searcher can decide which place looks best for their business. These businesses have made Google My Business profiles for their restaurant locations so Google can tell searchers where they’re located along with their rating, phone number, hours of operations, and more.ĭepending on your exact location and search term, Google will try to find the most relevant locations for you within the area. The matches to your search term will be local restaurants within your vicinity or the city you’ve chosen. Most likely, you’ve come across the map pack when looking for a gas station or even a Starbucks that’s close to you. Type in the keyword “ restaurants in sacramento” or “ restaurants near me” and Google will provide you with what’s known as the “map pack” (aka 3-pack aka snack pack) along with other search results. There’s a major difference between how a local business vs an international company should handle their SEO strategies. All categories of businesses in any industry can use SEO tactics which tactics to use varies on the type of SEO needed. Remember, there are over 200 factors to consider when optimizing for SEO, so I suggest running through the list first to get a good idea for what to expect. How many times the keyword is used within a page The search term (focus keyword) associated with that specific pageĤ. The number of links referring to a pageģ. Ranking pages for Google’s search engine will depend on a lot of factors, in fact, there’s 200 of them.Ī few things Google calculates when ranking a page depends on:Ģ. Let’s not joke around, Google is the most used search engine across the globe, so this is where SEOs focus the majority of their time and where everyone should be focusing their efforts. So, which strategy fits the build of your business? How is search engine ranking calculated? Shocker, but seriously there’s no need to worry about SEO dying, that isn’t happening anytime soon – no matter what anyone says. Generally speaking, both are great strategies for businesses, but not everyone agrees to the usage of one over the other or taking advantage of both.īusinesses and marketers ask: Is SEO dead or dying? Is competing on Google Ads too expensive or even worth it? Let me put it this way, you’re still able to use both for years to come. Over the years, there’s been a lot of debate and speculation on the subject of using SEO vs Google Ads.
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